22nd St. Clay
Creating a Site. Starting a Community.
22nd Street Clay is one of those businesses you just want to see succeed. Denise decided to start 22nd Street in order to fund her own love for pottery. After years of being a rock in her home studio and offering classes she knew that she needed to grow. Her current site was very outdated as well as mismanaged by a previous web designer. We were able to create the first iteration of her site back in 2016 which I still manage to this day.
Every year traffic has climbed by 30%, and sales have doubles year-to-year. Her committed community has really come through and even during Covid-19 classes were still able to sell out.
Website Design & Management
By breaking up information and offerings we were able to perfect a system where we were able to easily preview upcoming classes and then switch to be on sale. We’ve created a connection with a third-party scheduling platform to allow private classes during Covid-19, opening up new streams of class revenue.
We’ve created the foundation for the community of 22nd St. Clay through the ‘All Fired Up’ Newsletter. We created a mark to further enforce the brand of the newsletter. We’ve created a an email system that alerts subscribers when enrollment begins as well as offers discounts, local potter spotlights, as well as important updates. Immediately we were able to see that this created sales because they were sent to those who live 22nd St. Clay.
Have a project that needs some rocket fuel?