Elevating and Expanding a Vision for the Future
STEM education within the United States has been viewed to be below many other nations in the developed world. Anatoliy Glushchenko, physicist and professor of the Department of Energy and Physics at UCCS Colorado Springs wanted to change that. After seeing the lack of physics education within public education for his own daughter he decided to create tools to help U.S. teachers teach physics on an international level.
Physcira’s first product, Physics in a Box was completed and shipped, and early on schools began implementing these professional quality affordable tools within their districts. While everything Physcira offered was brilliant the brand positioning and marketing efforts needed both elevation as well as a powerful cohesive visual language across tools and platforms.
Brand Strategy & Identity Design
To begin I created a foundational brand strategy as well as created a custom contemporary mark that would serve as the foundation for all that Physcira does.
We first established a visual language we could align with. Physcira is not only an education company, but a future workforce generator. However, that needed to be balanced with a different, but similar student facing communications. Bold innovators want to innovate, but kids also just want to have fun.
Once we established a tone we created a mission statement, as well as communication strategy for the process to come.
We discovered the powered behind the statement,
Teaching Physics To The Future.
Cornerstone of Education
“P” is for Physics
Dialogue + Teaching
Created hierarchy within the company and moved the product to be under the umbrella of something larger, a mission. By giving out central target all the information they needed (and minimal information they didn’t) we’ve create a central hub and portal. After creating a site map and larger usability strategy I developed the entire site utilizing WordPress.
To this day I offer management and optimization of the site for SEO, ADA Compliance, as well as using analytics to continually evolve.
Have a project that needs some rocket fuel?