Ocean Club Hotel
Creating a Streamlined User Journey
Cape May is a thriving beach town on the coast of New Jersey. Ocean Club Hotel is one of the premier local hotels that also feature a great local restaurant in Sea Salt. Solburst was approached to help re-invigorate Ocean Club’s site. We created a much sleeker design that also brought the website to ADA Compliancy.
We began by splitting the site into experience and accommodations halves. From there we approached the accommodation sub navigation and main navigation in unconventional ways to create intrigue without sacrificing usability.
We created an easy to use system to push marketing campaigns throughout site as well as creating a much more engaging process for future hotel guests.
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