Insurance Network of Colorado
Simplicity & Trust
Commercial insurance can be a lot for a new business owner, and sometimes complicated pricing structures and cross marketing can scare away many business owners. At Insurance Network of Colorado they are all about their local Colorado Spring customers and connecting them with policies that are right for them. However their original logo and materials seemed to cheapen the average coverage level of customers. In addition the website was outdated and also failed to target specific strong points.
Brand Strategy & Identity Design
We began by identifying their optimal customer in a series of short workshops.
From there we rehashed the visual identity of the brand to appear legitimate in a world full of illegitimate insurance companies. We created all new stationary for proposals as well as the sign on their office.
Old Identity
Website
Creating a simple experience that ended quickly in a phone call or a form submission was key all while boosting search engine placement. We created a more contemporary honest look that more business owners will trust. By focusing on affordances within the layout we were able to cut un-needed content while increasing SEO equity and ADA compliance.
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