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SeanCraigCreative

Visual Brand Strategy & Web Designer

Logo Design

Horus Technologies

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Horus Technologies

Evolving a Brand & Revitalizing a Website

As part of Solburst, an agile team of creatives and strategists, we were asked to help uplift Horus Technologies’ identity. Horus had done well in their space of technology systems for large companies and government agencies. However, a space that was busy from the inception had now become saturated in many different companies that all seemed to look the same.

After discussions with stakeholders, we identified that we needed to target a younger up-and-coming business and government prospect. We created a visual identity that would be easy to apply as well as a visually bold evolution angled towards the future of technology services.

Made in Association with: Solburst UX Strategy & Design

Evolving The Story of Horus

Since Horus’s inception in 2003 this Maryland-based company has created backend solutions and architecture for partners in both the private and government sectors. The business was evolving strategically and needed a facelift to match it’s forward leaning strategy.

In many sectors, the colors of red and blue are used profusely. That is no exception in the world of government technology. However, where-as patriotism and energy were the story of Horus up to this point; the new story was growth, depth of knowledge, and re-framing the needs of the future company and technology structures for those that Horus serves.

The words that kept popping up in our initial discussions was growth, depth, and reliability. We decided to push into a fresh new direction within the color palette towards colors that better affirm these ideals.

Growth

Depth

Reliability

Horus Mythos & Future Tech

Horus is an ancient Egyptian falcon headed god who’s name’s literal meaning is “he who is above” as well as “he who is distant”. Horus’s right eye is the sun or “rising star”, a representation of power. The left, the moon or “evening star”, a representation of healing.

The landscape of technology architectures for technology-first companies is ever-changing. The technology company of the past were comprised large powerhouses or powder kegs. The company of the future is change-grasping and remote. The past of Horus Technologies was the “rising star”, but the future will be the “evening star” that will be passionately needed in the years ahead.

We created a custom mark changing the eye of Horus.

Website

By adding visual freshness and simplification of site structure we were able to make a website that made an impact and communicated valuable information as early as possible in the process.

We were able to evolve Horus’ presence without detaching from the things that effectively communicated their technology mastery in the first place.

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Insurance Network of Colorado

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Insurance Network of Colorado

Simplicity & Trust

Commercial insurance can be a lot for a new business owner, and sometimes complicated pricing structures and cross marketing can scare away many business owners. At Insurance Network of Colorado they are all about their local Colorado Spring customers and connecting them with policies that are right for them. However their original logo and materials seemed to cheapen the average coverage level of customers. In addition the website was outdated and also failed to target specific strong points.

Brand Strategy & Identity Design

We began by identifying their optimal customer in a series of short workshops.

From there we rehashed the visual identity of the brand to appear legitimate in a world full of illegitimate insurance companies. We created all new stationary for proposals as well as the sign on their office.

Old Identity

New Identity

Website

Creating a simple experience that ended quickly in a phone call or a form submission was key all while boosting search engine placement. We created a more contemporary honest look that more business owners will trust. By focusing on affordances within the layout we were able to cut un-needed content while increasing SEO equity and ADA compliance.

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Physcira

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Physcira

Elevating and Expanding a Vision for the Future

STEM education within the United States has been viewed to be below many other nations in the developed world. Anatoliy Glushchenko, physicist and professor of the Department of Energy and Physics at UCCS Colorado Springs wanted to change that. After seeing the lack of physics education within public education for his own daughter he decided to create tools to help U.S. teachers teach physics on an international level.

Physcira’s first product, Physics in a Box was completed and shipped, and early on schools began implementing these professional quality affordable tools within their districts. While everything Physcira offered was brilliant the brand positioning and marketing efforts needed both elevation as well as a powerful cohesive visual language across tools and platforms.

Brand Strategy & Identity Design

To begin I created a foundational brand strategy as well as created a custom contemporary mark that would serve as the foundation for all that Physcira does.

We first established a visual language we could align with. Physcira is not only an education company, but a future workforce generator. However, that needed to be balanced with a different, but similar student facing communications. Bold innovators want to innovate, but kids also just want to have fun.

Once we established a tone we created a mission statement, as well as communication strategy for the process to come.

We discovered the powered behind the statement,
Teaching Physics To The Future.

Cornerstone of Education

“P” is for Physics

Dialogue + Teaching

Website

Created hierarchy within the company and moved the product to be under the umbrella of something larger, a mission. By giving out central target all the information they needed (and minimal information they didn’t) we’ve create a central hub and portal. After creating a site map and larger usability strategy I developed the entire site utilizing WordPress.

To this day I offer management and optimization of the site for SEO, ADA Compliance, as well as using analytics to continually evolve.

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Other Projects

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