Evolving a Brand & Revitalizing a Website
As part of Solburst, an agile team of creatives and strategists, we were asked to help uplift Horus Technologies’ identity. Horus had done well in their space of technology systems for large companies and government agencies. However, a space that was busy from the inception had now become saturated in many different companies that all seemed to look the same.
After discussions with stakeholders, we identified that we needed to target a younger up-and-coming business and government prospect. We created a visual identity that would be easy to apply as well as a visually bold evolution angled towards the future of technology services.
Evolving The Story of Horus
Since Horus’s inception in 2003 this Maryland-based company has created backend solutions and architecture for partners in both the private and government sectors. The business was evolving strategically and needed a facelift to match it’s forward leaning strategy.
In many sectors, the colors of red and blue are used profusely. That is no exception in the world of government technology. However, where-as patriotism and energy were the story of Horus up to this point; the new story was growth, depth of knowledge, and re-framing the needs of the future company and technology structures for those that Horus serves.
The words that kept popping up in our initial discussions was growth, depth, and reliability. We decided to push into a fresh new direction within the color palette towards colors that better affirm these ideals.
Horus Mythos & Future Tech
Horus is an ancient Egyptian falcon headed god who’s name’s literal meaning is “he who is above” as well as “he who is distant”. Horus’s right eye is the sun or “rising star”, a representation of power. The left, the moon or “evening star”, a representation of healing.
The landscape of technology architectures for technology-first companies is ever-changing. The technology company of the past were comprised large powerhouses or powder kegs. The company of the future is change-grasping and remote. The past of Horus Technologies was the “rising star”, but the future will be the “evening star” that will be passionately needed in the years ahead.
We created a custom mark changing the eye of Horus.
By adding visual freshness and simplification of site structure we were able to make a website that made an impact and communicated valuable information as early as possible in the process.
We were able to evolve Horus’ presence without detaching from the things that effectively communicated their technology mastery in the first place.
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