Physcira was born from the mind of a brilliant Ukranian-born decorated physicist Anatoliy Glushchenko, who saw the large gap between U.S. physics scores and STEM placement from other developed nations internationally. By converting cold war era ammunition factories into factories creating low cost professional scientific gear packaged in quality wooden boxes, for students everywhere to have access to a physics regardless of location and budget constraints. When I met Anatoliy he had a vision, and had done the ground work, but needed to create a solid cohesive visual system to propel Physcira into the next ten years of expanding across the U.S.